Potential customers only buy when they find their preferred payment option. According to Capterra's results abandon the purchase or look for the desired product in another online shop if their preferred payment method is not available. Importance of payment methods in online shops How consumers judge the security of an online shop Unfortunately there has been a rise in cases of scam websites marketing counterfeit products - often related to the coronavirus. These bogus websites aim to obtain personal information as well as credit card details from unsuspecting consumers.
Of German online shoppers have fallen victim to fraud at an online shop once or more than once. We wanted to know how customers check if an online shop is safe to avoid the dangers of online fraud: read customer reviews on third-party websites. check if the website is encrypted with SSL. judge security based on the Specific Database reputation of the online shop. The importance of customer reviews The online reputation of companies is a key success factor. It has a positive impact on the brand and sales. A very important aspect of online reputation are user-generated online reviews. According to a Capterra survey customers trust online reviews more than personal recommendations from friends.
Of customers read customer reviews online before making any purchase say they read reviews on the internet often and occasionally. Only of Germans never or rarely read online reviews before buying a product. Companies know their customers and should know which of them are satisfied. Companies can write directly to these customers who have a positive attitude towards the company and ask for a review. It is important to become active yourself and not just to watch. Companies can concentrate on a few important portals and actively collect customer ratings for this e.g. by offering a bonus for each rating submitted.