There are many channels in which customer service can be supported, among them, the chatbot that has become a kind of must in the customer service strategy of digitized companies due to its omnichannel nature and the bidirectionality of communication in a on-line.
Digital transformation also involves marketing
Every self-respecting business, regardless of its size, must have a digital marketing Australia WhatsApp Number List strategy aimed at a wide potential market on the Internet.
9. Conversion funnel or funnel
The so-called digital marketing funnel or conversion funnel defines the natural process that a potential client goes through to become a real client : attraction, interaction, conversion and finally loyalty.
10. Marketing Automation
Another most common term among digital marketing strategies is marketing automation . As its name indicates, this process automates marketing tasks through software that, always managed by a human team, gives efficiency to the processes, focusing on Segmentation of the potential client. This automation optimizes time and reduces costs.
We end this entry by indicating that the digital transformation of the business also reaches the management of taxation and accounting. More and more self-employed people are opting for the digitization of their taxation through cloud technology, billing software or online consulting itself , aware of how it has a positive impact on productivity and efficiency.