Apr 11, 2022
In Fashion Forum
there is no ideal page length. In reality, page length depends on the purpose, topic, and site behind a page. The “ideal” page could be longer or shorter, depending on these elements. For example, a page detailing HVAC services on a local technician's website is likely to be much shorter than an "ultimate guide" page. Adhering to a set of "best practices" here may mean that you limit or stretch a page beyond what it should be. While thin content is a problem, you can't solve it by just setting an arbitrary minimum word count. This type of good SEO practice also places an unnecessary burden on the writer and the readers. Why stretch what should be a 300-word page into a 1,500-word page just because it's what you've heard ranks better? People are smart. They don't like to be company employee list manipulated. If you pad your answers with hundreds of filler words, they'll pick it up. Readers also notice if you deprive them of the information they need. Save yourself: the right length for your page is one that covers the topic and positions you as an authority. Nothing more or less will do. 2. The ideal keyword density When it comes to how many times you should mention a particular keyword on a page… there is no ideal keyword density. That doesn't mean you don't need to use keywords. You absolutely need your content to talk about it and include your keywords. However, today's search engine algorithms look for “topics rather than terms”. This has been true for quite some time. In 2014, Google's John Mueller said, “Keyword density, in general, is something I wouldn't focus on.